More sales and conversion with thoughtful E-commerce design
Services provided:
Web design
CRO optimisation
Branding
Client
Kunstenkadootjes.nl
Visit website
Go to websiteThe challenge:
Kunstenkadootjes.nl is a webshop selling items such as porcelain elephants, cows and giraffes. Pretty niche you might say. Yet the shop has several thousand visitors every month and more than 2,000 reviews on WebwinkelKeur. That's quite a few people who have a porcelain cow on their living room dresser!
Although visitor numbers are good, the conversion rate per visitor on the website was lagging behind. To change this, we were asked to create a new design for the website. In the design, we spent a lot of time optimising the product page and designing a menu that allows visitors to easily find products.
Design with mobile first in mind
The majority of visitors view the webshop on mobile. We therefore took a completely mobile-first approach to the design. The pages are optimised for small screens, with larger buttons, handy filter functions and easy-to-use mobile menu. Product photos stand out better and important information, such as price and order buttons, are directly in view.
A clear mega menu for more overview
The webshop has a large and diverse range, with hundreds of products from different categories. To make this clear to the visitor, we designed a mega-menu that makes it easy to find products. The menu works smoothly on desktop and mobile, contributing directly to a pleasant shopping experience and higher conversion.
